“In our rush to do something about people in trouble, in our rush to do something about repairing damage, it never occurred to us to develop interventions to make people happier, positive interventions”

– Martin Seligman, TED

What is MindMax?

MindMax is a free app aimed at maximising resilience and wellbeing.

With over 10,000 mental health apps circulating in cyber space, you might ask, “why this one?” Well, check it… a couple of mental health heavyweights have merged to draw on expert knowledge, scientific research, and AFL player experiences including those of top AFL athletes Sebastian Ross, Devon Smith, Michael Walters, Majak Daw, Ed Curnow, Michael Barlow and Tom Nicholls. The Mind Room directors, Jo Mitchell and Michael Inglis, together with the AFL players association, and the Movember Foundation have poured their accumulative knowledge into:

  • Educational sessions on:
    • How to have a fit mind;
    • Mindfulness;
    • Values;
    • Thoughts;
    • Emotions;
    • Strengths;
  • Brain gaming and training; and
  • A live social connection feed

All designed to help you access and build your “fit mind”.


Why is MindMax important?

MindMax is important for two key reasons

1. We need to find more ways for males to relate to the mental health conversation.

MindMax promotes male engagement with mental health by using the language of sport, training and gaming. Research has found AFL players to use games as one way to de-stress, connect and build wellbeing. The Flick Footy Max game, on the MindMax app is one way for people to use videogames to connect. If you get in quick and manage to log a high score, you could win a 1TB PlayStation®4 Pro console and MindMax Sherrin footballs (promotion ending 20th December).

The Lives of Others has long promoted the inclusion of men to a greater extent in the mental health conversation*, so let’s move on to the second reason.

2. The conversation around mental health needs to promote healthy and resilient minds.

The age of talking about mental health is here; we’re in it. Talk of mental health is happening… a lot. This year, VICE media labelled mental health “the new feminism” for the way that words like “anxiety” and “depression” flood our twitter feeds, facebook news feeds and celebrity stories to the point where the mental health buzz words have begun to lose meaning. Even our everyday language has adopted mental health related words – “triggered” has not seen this kind of renaissance in youth… ever. Mental health has always been a critical part of our lives, and we’re no longer shying away from talking about it… but… how are we talking about it?

Pause: Can you define mental health?… What are the words come to mind?

Words like “depression”, “anxiety”, “trauma” and “eating disorders”, are often the first to be raised in conversation – which makes sense. For more than 60 years, psychology has been researched and discussed using a “disease model”. This only looked at mental health in terms of diseases of the mind, and now, finally, common colloquial conversation has caught up.

But wait… it’s clear that although progress has certainly been made, the stigma attached to mental health still exists. So we need to talk about mental health in a different way. We need to talk about mental health in a way that doesn’t just focus on “disease”.

Its long been clear that the key to physical health is regular maintenance. We exercise, eat right and look after ourselves. We need to think about mental health in the same way. We can no longer treat our mental health in the same way that we would treat an injury or a disease, as a one-off solution. Why regularly look after our bodies and not our minds?

Martin Seligman, a founding father of positive psychology, explained that whilst the “disease model” has helped people become less unhappy, the conversation needs to focus on how to help all people experience a state of well-being. The World Health Organisation defines mental health as “a state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community”

… normal stresses of life…every individual…

Enter MindMax. The app that focuses on wellbeing and building resilient minds. MindMax helps build resilience in dealing with the every-day stressors… for everyone.

Check out MindMax or download on the app store


* to see more on the importance of considering male mental health take a look at our recent article about Homer Magazine, or our article “After You: Why Male Vulnerability is Needed in Online Spaces”


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